DOOH is the part of digital advertising bots can’t touch – how JOLT combats ad fraud

As ad fraud costs Australian advertisers $5.16 billion annually, JOLT points to a structural solution as new MOVE measurement adds precision As new research confirms Australian advertisers are losing up to 30 per cent of their digital budgets to bot fraud – costing the economy an estimated $5.16 billion a year – JOLT CEO Doug […] The post DOOH is the part of digital advertising bots can’t touch – how JOLT combats ad fraud appeared first on JOLT Australia - Electric Vehicle Charging Network .