From “Voice and Tone” Guidelines to UI Animations

In the one of the latest issues of the UI Animations Newsletter , Val Head proposed basing UI animations on the voice and tone guidelines your company uses for PR/Customer support etc.: Voice and tone documents can be a helpful source to inform how you design your UI animation. They’re especially helpful for getting past that “blank page syndrome” for animation ideas because they define a direction to aim for. So, I tried it a few weeks ago when I thought about how we could spruce up the animations within the Jimdo interface.