Proper use of the Jakarta® Brand by Eclipse Projects

A critical aspect of managing a brand is avoiding confusion as to what the brand represents, what expectations should we expect to be met when something is labeled with that brand. It is important to clearly delineate what we mean when we label something “Jakarta”, that is, when we use “Jakarta” as a modifier/adjective to an object/noun (e.g., “Jakarta® Faces Specification”), and managing how it is used in the project space is part of this. Careful use of the name will help the community better understand what is directly represented by the Jakarta brand and what is not.