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From Awareness to Care Progression: Why the Funnel Isn’t Fixed at the First Click

calendar_today March 23, 2026 person Poorya Sabounchi domain ixlayer

From Awareness to Care Progression: Why the Funnel Isn’t Fixed at the First Click Biopharma teams know how to generate awareness. Search demand, social engagement, education campaigns, disease content—many teams are strong at these moves. The harder question is what happens after the first click.

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