MediaPost Highlights Need to Move From Awareness to Action

MediaPost Highlights Need to Move From Awareness to Action “Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs” A recent MediaPost article spotlighted findings based on a survey conducted among pharma commercial leaders by the Digital Health Coalition (DHC) in partnership with ixlayer, reinforcing industry momentum toward direct-to-patient (DTP) models as a more effective alternative to traditional […] The post MediaPost Highlights Need to Move From Awareness to Action appeared first on ixlayer .