Brand Loyalty Isn’t a Program You Launch — It’s a Relationship You Earn

Key Takeaways Many marketers are facing a problem of their own making: Consumers have learned to maximize the systems designed to transform them. That challenge surfaced across multiple sessions at Activate Summit, where leaders from Merkle, Rakuten, Angi, Travelex, Contentsquare, and Carwow, explored what actually drives long-term customer loyalty. While the conversations covered different topics—from […] The post Brand Loyalty Isn’t a Program You Launch — It’s a Relationship You Earn appeared first on Iterable .