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How Iterable's Deliverability Services Transformed Engagement for ATG Entertainment

calendar_today June 16, 2026 person Manasi.Patel domain iterable

ATG Entertainment partnered with Iterable’s Deliverability Services to improve sender reputation through strategic re-engagement campaigns. Using a click-to-win incentive rolled out across seven batches of roughly 100k disengaged customers, they recovered 8% of previously inactive subscribers while suppressing 354,484 disengaged users to maintain a 99.8% deliverability rate.

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