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Why explainability is the real adoption lever for agentic AI in marketing

calendar_today October 23, 2026 person Chris Baldwin domain insider

Summary We ran the pilot, it worked in the demo, and now legal and the chief marketing officer won’t let it touch a live send until someone can explain why the agent chose that segment. That scenario can stall an agentic artificial intelligence (AI) program before it reaches production when teams have not agreed on […]

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