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What Is Customer Journey Orchestration? A Guide for Marketers

calendar_today October 8, 2026 person Chris Baldwin domain insider

AI Summary Customers rarely follow a straight line from awareness to purchase. They browse on a phone during their commute, abandon a cart, click a retargeting ad two days later, then finally convert after a WhatsApp reminder. Customer journey orchestration is the discipline (and the technology) that makes sense of this mess and turns it […]

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