COLUMBUS, OH - Jan. 29, 2026 – Three leaders in the agricultural biologicals sector have signed on as the first sponsors of a comprehensive, farmer-centric market research effort around row-crop farmers’ use of agricultural biologicals. The study, “Biologicals: Row-Crop Farmer Value, Perception and Potential,” is being launched by Stratovation Group , a firm specializing in research, marketing and communications in the agricultural sector.