The Answer Era Arrives: Highlights from iPX26 Sydney

As consumers shift away from standard search engines to seek direct answers from generative AI, traditional last-click marketing is losing its grasp. Highlights from iPX26 Sydney reveal that 65% of AI-active consumers now bypass standard searches completely, making third-party recommendations, retail media networks, and performance creator partnerships the definitive new drivers of brand credibility and search visibility. The post The Answer Era Arrives: Highlights from iPX26 Sydney appeared first on impact.com .