In-house vs. managed services for influencer programs: How to decide what yours actually needs

Choosing between in-house and managed services isn’t where most influencer programs stall. It’s what happens after the choice gets made, when no one is quite sure who owns what. This guide breaks down the three operating models, the real cost math behind outsourcing, and the RACI framework that keeps any of them running, drawing on insights from impact.com’s creator solutions team.