AI is Changing Product Discovery, But Human Trust Still Drives Purchases, New impact.com, Cube and Dentsu Research Shows

Southeast Asia consumers are adopting generative AI for shopping at wildly different rates—yet the research finds one constant across the region: human trust still drives the actual purchase. Singapore – July 27, 2026 – impact.com, the world’s leading global infrastructure for partnership-driven commerce, in collaboration with Cube, an e-commerce market intelligence provider, and Dentsu, global […] The post AI is Changing Product Discovery, But Human Trust Still Drives Purchases, New impact.com, Cube and Dentsu Research Shows appeared first on impact.com .