Where Prime Day’s halo effect actually went in 2026

Prime Day hit a record $26.4 billion in overall spend this year, but the affiliate-tracked share of it fell 45% year-over-year inside brands’ own partner programs. See where that spending actually went, how shopper behavior shifted, and what it means for your next sales-event strategy. The post Where Prime Day’s halo effect actually went in 2026 appeared first on impact.com .