How Sprouts Farmers Market Leveraged NIL Athlete Deals

Sprouts Farmers Market wanted to celebrate the 50th anniversary of Title IX and amplify their individual partnerships with the University of Texas, the University of California—Los Angeles, the University of Southern California, and Arizona State University. To do this, the brand worked with female student-athletes from Big 12 and Pac-12 schools to create fun, personable […] The post How Sprouts Farmers Market Leveraged NIL Athlete Deals appeared first on Icon Source .