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Tracking AI Overviews: What the data actually shows

calendar_today October 14, 2026 person esantiago@hubspot.com (Erica Santiago) domain hubspot

AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers questions directly on the results page, meaning brands are either cited or ignored without users ever visiting a website.

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