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AEO for content strategists: How to move the needle on citations

calendar_today October 8, 2026 person HubSpot Staff domain hubspot

Content strategists already know how to build for search. They understand how to map topics, connect related pages, and create enough depth to establish authority. But answer engine optimization (AEO) begs the question: When buyers ask ChatGPT, Gemini, or Perplexity about your category, which pages, if any, actually get cited?

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