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SEO tools marketers rely on (free & paid options)

calendar_today July 29, 2026 person Zoe Ashbridge domain hubspot

SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a must-have for marketers. In a HubSpot survey , 27% of marketers agreed that the biggest ROI channel of this year was the website, blog, and SEO.

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