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Do backlinks matter for AEO (answer engine optimization)?

calendar_today July 22, 2026 person Cassie Wilson Clark domain hubspot

Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews become primary discovery surfaces, content and SEO teams are asking the right question: is there a relationship between backlinks and AEO , or is it time to rethink the entire authority playbook?

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