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11 social media trends every marketer should watch in 2026 [new data]

calendar_today July 14, 2026 person rsukhraj@hubspot.com (Ramona Sukhraj) domain hubspot

The data doesn’t lie. According to HubSpot’s 2026 State of Social Media Report , 67% of marketers believe social media to be more important in the next two years, while 73% say it’s harder than ever to stand out.

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