How to track your brand’s presence in AI search

As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result on the SERPs. But in the age of answer engine optimization (AEO) , search results don’t tell the full story. To gauge success, you need to learn how to track your brand’s presence in AI search — which introduces a new set of metrics, including mentions, citations, and share of voice.