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Brand mentions: How to track and measure visibility

calendar_today May 18, 2026 person juthompson@hubspot.com (Justina Thompson) domain hubspot

Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online references to your brand, product, spokesperson, or company name. Right now, they’re happening in more places than most teams can track.

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