Our Vision for Building an Open Ecosystem for the Agent Era

For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been building it to do the work for them – through agents that qualify leads, resolve tickets, save deals, and drive outcomes across the business. That’s why we call HubSpot an agentic customer platform. But agents don’t click through dashboards or navigate interfaces; they call APIs, read structured outputs, and take action. Software built for humans has to evolve to be genuinely accessible to agents, too. Access alone isn’t enough, though.