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SEO audits: How to conduct one that drives traffic growth [+ checklist]

calendar_today April 14, 2026 person Zoe Ashbridge domain hubspot

At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the issues that block traffic, rankings, and, importantly, conversions.

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