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How HubSpot became the #1 CRM in AI search [A case study]

calendar_today April 14, 2026 person Rory Hope domain hubspot

Today, more and more buyers are beginning their journey with an AI-search. They may ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or, they’re just Googling an offering and reading the AI Overview, all without clicking a link.

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