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AEO Insights: Building an Informed Answer Engine Strategy

calendar_today April 14, 2026 person arigby@hubspot.com (Amy Rigby) domain hubspot

By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in marketing? It’s a new way of ensuring your brand shows up in the places your prospects are using more and more: AI tools like Gemini, Perplexity, and ChatGPT.

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