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Product Market Fit is Hard to Find, but False PMF is Even More Painful

calendar_today July 14, 2026 person hunterwalk domain homebrew

“But what will weigh on you the most is just how bad it will feel until you find product market fit. It feels like pushing a boulder uphill while wondering whether the boulder wants to move at all.” This is how Sam Gerstenzang describes the pain of finding Product Market Fit within a startup. I […]

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