Three ways to edit content in Hightouch, including a Figma integration

Hightouch’s Agentic Marketing Platform (AMP) introduces three content editing approaches to address the gap between AI-generated drafts and campaign-ready copy: a built-in editor for direct adjustments, a prompt editor for foundational AI-driven changes, and a Figma integration for designer collaboration. The article explains that while AI can get campaigns 90% of the way there, strong editing capabilities are needed for final refinements, and that integrating designer workflows has helped customers like Otrium move campaigns 70% faster.