Episode 157: Embedding GTM Enablement into Every AI Tool

According to Salesforce’s State of Sales Report , sales teams use an average of 10 tools to close a deal, which then leaves 66% of reps to say that they’re overwhelmed by the sheer number of platforms they’re expected to juggle in their day-to-day. So when an enablement team goes to roll out new tools, reps more than likely just stop listening because it feels like it’s just another login that they’ll slowly stop opening over time. So how do you introduce something new without asking reps to change how they already work?