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Episode 143: Measuring Marketing Performance in B2B Manufacturing

calendar_today April 3, 2026 person Riley Rogers,Jessica George domain highspot

According to research by Forrester, when brand experience and customer experience are improved together, companies can achieve up to 3.5x revenue growth . So how do you build a trusted brand all while consistently delivering high quality customer experiences? Riley Rogers: Hi, and welcome to the Win-Win podcast.

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