New Research highlights the cultural and tourism value of Europe’s hospitality venues

New HEINEKEN research shows Europe’s pubs, bars, cafés and tavernas are becoming destinations in their own right, influencing where people travel and how long they stay - while playing an important role in Europe’s tourism economy and cultural life. More than a third of tourists have visited a neighbourhood specifically to try a local venue, while one in five have then stayed longer because of one 1 Tourists spend almost €2.5 billion a year on HEINEKEN beers alone - equating to almost two million beers bought by tourists every day 2 Tourists reveal they seek out the places locals socialise to