Heineken® launches Heineken® Ultimate 3,5%, a global innovation arriving first in Brazil

Heineken® announces the arrival of Heineken® Ultimate, the brand’s new global label launching exclusively for Brazilian consumers at first. The launch marks a new chapter in the company’s innovation strategy in the country by expanding its premium portfolio in line with evolving consumer habits. With 97 calories, 30% fewer calories compared to the regular version, gluten-free formulation, and lower alcohol content, Heineken® Ultimate arrives as an alternative within the brand ecosystem for consumers seeking alternation, moderation, and greater balance in their daily lives — while maintaining t