HEINEKEN is proud to announce the extension of its long-standing partnership with the Rijksmuseum until the end of 2028. This renewal strengthens the bond between two Dutch icons, united by a shared mission to bring people together and inspire (future) culture enthusiasts to enjoy art, culture, and history.
HEINEKEN Extends Iconic Partnership with Rijksmuseum Through 2028
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April 30, 2026
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heineken