Heineken® launches “The Clinker” at this year’s Coachella, to spark new connections between fans with a simple ‘cheers’

As study reveals 97% of music fans globally believe music has the power to unite people, Heineken® hits the Coachella Valley Music & Arts Festival with new tech that turns fandom into a real-world connection, one beer at a time. The Clinker i s a smartband that wraps around Heineken® cans and glasses, transforming every cheers into an opportunity for festival goers to spark a connection with other fans. This follows the launch of Heineken®’s Fans Have More Friends platform earlier this year, reflecting the brand’s commitment to sociability and putting fans at the heart of events across the glo