HEINEKEN shifts Singapore to an import-led supply model strengthening the country’s regional hub role and maintaining Tiger Beer’s global brand home

Asia Pacific Breweries Singapore (APBS) will move to an import-based supply model backed by HEINEKEN breweries across the region; Singapore remains Tiger Beer’s global home and HEINEKEN’s Asia Pacific regional office base; The move is part of the disciplined execution of HEINEKEN’s EverGreen 2030 strategy. HEINEKEN today announced that Asia Pacific Breweries Singapore (APBS), its wholly owned subsidiary in Singapore, will shift to an import-based supply model supported by HEINEKEN breweries across the region. The move, part of HEINEKEN’s EverGreen 2030 strategy, will maintain and deepen Singap