Heineken 0.0 unveils first zero alcohol, zero calorie, and zero sugar brew

Heineken® is doubling down on its leadership in the non-alcoholic beer category with the launch of Heineken 0.0 Ultimate, a new alcohol-free brew with zero alcohol, zero calories, and zero sugar – and great taste. Launching now in the U.S. and Poland, and piloting in more markets like the Netherlands the Heineken® brand continues to cement its authority in the non-alcoholic beer space with this triple-zero brew.