Gamifying Growth Engagement

Once successfully implemented, a growth operation incites innovation from the bottom up. Everyone on the basis of the pyramid is able to suggest an idea with a hypothesis. The growth team is responsible for operationalizing it through tests and experiments. And the top is still the decision maker — but, this time around, full of data and insights providing clarity on that decision. However, achieving success in a growth operation is a complex process. Most successful implementations happened from the top down.