Migrating to Optimizely at Groupon

Sharing experiences and learnings 🧪 Photo by Alex Kondratiev on Unsplash Experimentation is a key indicator of whether a feature will be appealing to users, maybe fall flat, or worse: cause a negative impact on them. Here at Groupon, we have been data driven for years, so it is in our nature to A/B Test everything that we present to our customer base. The objective of this article is to give you some insights into how we migrated our existing experimentation pipeline onto Optimizely’s solution by swapping certain components from our pipeline.