A new data matrix on every large steel drum is giving European customers traceability, efficiency, and compliance support that their operations demand. Supply chain traceability has moved from a nice-to-have to a hard requirement across Europe, driven by rising regulatory pressure, faster recall expectations, and customers who need airtight documentation for food-grade and sensitive materials. […] The post Smarter Drums, Stronger Supply Chains: Greif Launches Track & Trace in Europe appeared first on Greif .