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Guidance on third-party SEO tools, services, and advice

calendar_today June 5, 2026 person domain google-search-console

Google added new guidance on evaluating third-party SEO tools and services, helping site owners assess their SEO recommendations and tools. The update also simplifies the “Do you need an SEO?” page and removes outdated content to provide clearer direction for webmasters evaluating external SEO assistance.

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