Introducing Google Cloud’s U4 compute: Enabling ultra-low latency trading

In capital markets, operational success is built on predictable performance and low latency, where even tiny variations in packet timing alter queue priority and trade execution. At the same time, both exchange venues and their participants face mounting constraints in traditional on-premises data centers — from power and physical rack space limits to lengthy hardware procurement cycles. Increasingly, global capital markets seek the speed and determinism of physical co-location combined with the dynamic scalability and automation of the cloud.