Predictable AI spend in BigQuery: Introducing cost management for generative AI functions

The generative AI functions in BigQuery ( AI.GENERATE , AI.IF , AI.CLASSIFY , AI.SCORE , and more) bring large language models (LLMs) directly into your SQL, so a single query can classify millions of support tickets or score each product review for sentiment. However, because these functions are billed by the token, scaling them across massive datasets highlights the importance of managing your budget proactively. We recently announced the general availability (GA) of token-based cost management for BigQuery generative AI functions : daily quotas that let administrators set self-serve guardra