The “What” and “Why” on Meridian: Ads DevCast E6

Measuring the true impact of your marketing spend is complex, especially when you look across channels and mediums. In Episode 6 of Google’s Ads DevCast, “The ‘What’ and ‘Why’ on Meridian,” we sit down with Product Manager Katie Munro and Developer Relations Engineer Jeff Li to explore Meridian, Google’s open-source Marketing Mix Modeling (MMM) framework, and how it helps advertisers make data-backed strategic budget decisions. Watch the full episode Hear the full episode Here is a summary of the talking points from our discussion on what Meridian is, how the math works, and the newly announce