Are Freight Bidding Platforms Worth It for Brokers?

For most brokers handling more than a handful of RFPs a year, yes. A freight bidding platform pays for itself if it does two things: wins you more of the freight you actually want, and stops you from winning freight at prices that lose money. The honest answer, though, depends on your RFP volume, your current process, and whether the platform does real pricing intelligence or just collects spreadsheets.