When They Work and Why Most Don’t Corporate gift cards have been around for decades. And yet, many businesses still underestimate how simple—and powerful—they can be. In 2026, the question is no longer whether to use corporate gift cards. It’s when to use them and how to make them work. The problem with most corporate gifting strategies Corporate gifting is still often treated as a task. Something sent at the end of a campaign. Something seasonal. Something that checks a box. The…