Employee Incentives and Rewards in 2025: Key Market Shifts and What They Signal for 2026

Introduction Looking back, 2025 was not a year of bold new ideas in incentives and rewards. It was a year of clarity. Concepts that had been discussed for years, such as flexibility, personalization, digital delivery, and closer ties to performance, shifted from ambition to expectation. This shift did not happen because companies suddenly became more innovative. It happened because the reality of how work is organized, measured, and managed made older approaches increasingly difficult to…