Customization: Digital Gifting Should Be Personal

Technology has made it easier than ever to reach people — yet harder than ever to truly connect. We scroll, we click, we move on. What makes us pause isn’t a perfectly targeted message, but the sense that something was created with intention for us. That’s the power of personalization. And over the past two decades, its meaning has completely transformed. From “No Thanks” to “Now Expected” Back in 2001, Harvard Business Review published an article titled “Personalization? No Thanks.” At the…