Globant Powers New Connected Race Experience for Formula 1® Fans

        <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><ul><li><p class="text-align-center"><em>New "Race Experience" feature within the official F1® app centralizes key technology to deliver an elevated race experience with personalized wayfinding, live data and real-time scheduling at every race circuit</em></p><p class="text-align-justify">&nbsp;</p></li></ul><p class="text-align-justify" dir="ltr"><a href="https://www.globant.com/?utm_source=pre&amp;utm_medium=org&amp;utm_campaign=a-prs-r-all-bo-crp-cn-corporategeneric-s-pre-me-org-o-trf-bi-nap-f-lik-y-2024-m-4-id-300014-ac-tl-t-googleawards"><strong>Globant</strong></a> (NYSE: GLOB), a digitally native company that helps organizations thrive in a digital and AI-powered future, is adding to the spectacle of&nbsp;<a href="https://www.formula1.com/"><strong>Formula 1</strong></a>®<a href="https://www.formula1.com/"><strong>&nbsp;</strong></a>by engineering a new connected fan journey within the official F1 app, helping every race-goer enjoy a more personalized and informed experience when they visit circuits around the world.</p><p class="text-align-justify" dir="ltr">&nbsp;</p><p class="text-align-justify" dir="ltr">The program is designed to drive higher engagement across race weekends by taking a fan-centric approach focused on improving their individual race experience. It allows F1® to consolidate fan data to create a unified view of behavior, as well as unlock previously untapped data that enables F1® and race promoters to generate richer operational insights, deliver more personalized communication and deliver new sustainable monetization opportunities.</p><p class="text-align-justify" dir="ltr">&nbsp;</p><p class="text-align-justify" dir="ltr">Since the start of the 2026 season, the app has been accessible to over 1.2 million fans attending Grand Prix events worldwide, offering a seamless digital companion to the physical race experience.</p><p class="text-align-justify" dir="ltr">&nbsp;</p><p class="text-align-justify" dir="ltr">The new "Race Experience" module addresses the historically fragmented fan journey by consolidating essential services into a single digital ecosystem. Key features available to fans include:</p><p class="text-align-justify" dir="ltr">&nbsp;</p><ul><li><p class="text-align-justify"><strong>- Personalized Timetables &amp; Scheduling:</strong> Helping fans manage their weekend with real-time updates and schedule building.</p></li><li dir="ltr"><p class="text-align-justify"><strong>- Advanced Maps &amp; Wayfinding: </strong>Streamlining navigation at iconic circuits to manage crowds and reduce long queues.</p><p class="text-align-justify">&nbsp;</p></li></ul><p class="text-align-justify" dir="ltr">The 2026 milestone follows a successful 2025 season where Globant powered new team efficiencies through the&nbsp;<strong>Team Content Delivery System (TCDS)</strong>. The TCDS provided all ten F1® teams with a synchronized video-and-data platform, achieving results including:</p><p class="text-align-justify" dir="ltr">&nbsp;</p><ul><li><p class="text-align-justify"><strong>- Latency Reduction: </strong>Dramatically reduced video and data latency from 12 seconds to under 5 seconds.</p></li><li><p class="text-align-justify"><strong>- Global Scalability:</strong> Supporting 24 events around the world with over 7,500 hours of cataloged video.</p></li><li><p class="text-align-justify"><strong>- Operational Excellence:</strong> Enabled engineers and strategists to make split-second decisions with higher confidence by evaluating incidents and tire behavior in real time.</p><p class="text-align-justify">&nbsp;</p></li></ul><p class="text-align-justify" dir="ltr">"An F1® race weekend is firing with activity and this programme helps keep the fans at the centre of everything," said&nbsp;<strong>Carolina Dolan Chandler, CTO of the Media, Entertainment, Sports &amp; Hospitality AI Studio at Globant</strong>. "By centralizing its fan data on its official app, F1® can make more authentic connections with race-goers and help them shape their experience around their specific interests. This in turn drives new intelligence about how fans interact across all F1® events, creating a virtuous cycle of improvement that will power richer experiences for years to come.”</p><p class="text-align-justify">&nbsp;</p><p class="text-align-justify">&nbsp;</p><p class="text-align-justify">&nbsp;</p><p class="text-align-justify">&nbsp;</p><p class="text-align-justify">&nbsp;</p><p class="text-align-justify" dir="ltr"><strong>About Globant</strong></p><p class="text-align-justify" dir="ltr">At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.</p><ul><li dir="ltr">- We have more than 28,500 employees and are present in over 35 countries across 5 continents, working for companies like FIFA, Google, Riot Games, and Santander, among others.</li><li dir="ltr">- We were named a Worldwide Leader in Experience Design Services (2025), and previously recognized as a Worldwide Leader in AI Services (2023) by IDC MarketScape.</li><li dir="ltr">- We were featured as a business case study at Harvard, MIT, and Stanford.</li><li dir="ltr">- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.</li><li dir="ltr">- We are global partners of OpenAI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.</li></ul><p class="text-align-justify" dir="ltr">Contact:&nbsp;<a href="mailto:pr@globant.com">pr@globant.com</a>&nbsp;</p><p class="text-align-justify" dir="ltr"><a href="https://www.globant.com/contact">Sign up</a> to get first dibs on press news and updates.</p><p>For more information, visit&nbsp;<a href="https://www.globant.com/">www.globant.com</a>.</p></div>