Soccer Fever: How GIPHY Led Global Brands to Score Big

In a season defined by wild upsets and heart-stopping penalty shootouts, the global soccer tournament generated billions of digital conversations. This year’s was the largest iteration ever with over 100 games, and no doubt, the biggest sporting event of all time. When a national team scores a 93rd-minute winner, words simply don’t cut it, fans turn to GIPHY to drop the perfect looping reaction in their chats.