GIPHY Unveils Strategy to Drive Impact and Accelerate Next Phase of Growth

GIPHY, the premier GIF and sticker library, has joined forces with Koddi and LiveRamp. This partnership enables GIPHY Ads to deliver more relevant, effective advertising by leveraging LiveRamp’s capabilities to unify and responsibly activate customer data. “GIPHY changes how our partners approach creative direction for their ads, designing them for utility, not just clicks in the most underleveraged environment,” said Kevin Hein, Chief Growth Officer at GIPHY .